Friday, December 9, 2011
DL1961 premium denim -gift-
:))) A big smile :))) and the reason for is this super gift I received a couple of days ago from DL1961 team, thank you very much guys!!!!
Let me tell you some great facts about this fantastic premium denim, and you will know what makes them so special and why I love them so much !
Everything starts from the fabric :
LYCRA fabrics provide the extra oomph that helps women of all shapes and sizes experience consistently perfect fitting jeans. It's the miracle ingredient that is embedded in top denim brands and many of today's hottest fashions. According to Jean Hegedus, INVISTA's global marketing director for denim, the inspiration for the campaign was the fluid, intimate feel of water on the skin. Shot in a misty alley, "Pour It On"evokes a mysterious and sexy feel, focusing on the sleek, comfortable fit of jeans with LYCRA fabrics. I tried them on; they are so comfortable and fit perfectly!
INVISTA, the manufacturer of LYCRA fiber, is releasing a co-branded marketing campaign with six leading denim brands during New York Fashion Week. The latest designs from: 7 For All Mankind, Citizens of Humanity, DL1961, Henry & Belle, Marc Allison, and Calvin Klein are featured in a "POUR IT ON"rain theme that promotes the never saggy, never baggy, custom-like fit of jeans with LYCRA fabrics.
The new website, www.LYCRA.com/denim , provides you additional information about the campaign and LYCRA brand innovations in denim.
What will be the next revolution in denim? No one knows for sure but it's clear LYCRA fibers and INVISTA technologies will be at the forefront of it all!
Leather trench coat: Kenneth Cole New York/
Shirt: Ralph Lauren/
Shoes: Nine West/
Bag: Liz Claiborne/
Cuff bracelet : Chanel/
Ring: Banana Republic/
Sunglasses: Nine West/